Advertising in Schools Essay Example for Free

Advertising in Schools Essay Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way, could perhaps benefit not only corporate organizations, but also schools and students. However, there are many critics, along with parents that feel advertising in schools is a horrible idea and could only lead to harm. Many advertisers view children as a profitable three-in-one market. That is, 1) As buyers themselves 2) As influencers of their parents purchases, and 3) As a future adult customer. See more: Recruitment and selection process essay Every year, children have an estimated $15 billion of their own money, of which they spend $11 billion of it on products such as toys, clothes, candy and snacks. Children also influence at least $160 billion in parental purchases. Generally speaking, todays children have more money to spend than ever before. Companies know this and find that advertising to the youth of the nation can be beneficial and lead to future dedicated customers. Because of the increase in childrens spending power in recent decades, advertisers have closely targeted children as consumers. New advertising strategies aimed at children have been steadily growing and expanding. The toy-related program, or program length commercial (which is just like a infomercial) is developed to sell toys, and stirred public attention and debates. Along with this form of advertising, 900-number telephone services were accused of being aimed at children. In the 1980s, children got their own TV networks, radio networks, magazines, newspapers, kids clothing brands, and other high-price items such as video games and other high-tech products. Other new advertising strategies include kids clubs, store displays directed at children, direct mailing to children, and sponsored school activities. At first glance, selling corporate sponsorship rights to pay for school activities looks like a win-win situation. Needy schools get resources they need. Companies get new marketing opportunities that can build brand loyalty. After all, advertising in schools is nothing new. Districts have long used ads from local businesses to help pay the costs of school newspapers, yearbooks, and athletic programs. Even here at CBU our athletic department sells ads for Sports Media Guides to local institutions as well as national organizations. A growing number of companies are offering schools money for a chance to market their products directly to students. As budgets shrink, schools must find ways to get extra funding. Many schools are doing away with fund-raising and have begun to look at corporate dollars to fund just about everything. Signing contracts with these companies seems like an easy way to get the money they need. Schools need funding for in-school activities and equipment, and, in order to reduce the number of children going home to empty houses, they need to fund many after-school activities. Product advertisements can be found almost everywhere in schools. They are most frequently found in stadiums, gymnasiums, school cafeterias, hallways, and on textbook covers. Some schools across the nation are even putting advertisements on school buses. So what types of advertising are out there in our schools? There are different categories that ads can fall into. The following categories can represent most the advertising techniques used in our schools today and give a description of how they work. Types of Advertising 1) In-school advertisements In-school ads are forms of advertising that can be found on billboards, on school buses, on scoreboards, in school hallways, in soft drink machines, or on sports uniforms. This type of advertising is also found in product coupons and in give-aways that are given to students. 2) Exclusive rights contracts A company gives money to schools that carry ONLY their products. Extra money can also be given if a schools sales exceed a certain amount(quota). 3) Corporate-sponsored educational materials and programs Sponsored educational materials include free or low-cost items which can be used for instruction. Examples of these may include; multimedia teaching kits, videotapes, software, books, posters, activity sheets, and workbooks. While some of these materials may be ad-free, others may contain advertising for the producer of the item, or they may contain biased information aimed at swaying students towards a companys product or service. 4) Corporate-sponsored contests and incentive programs This is where students compete for prizes by selling, buying or collecting labels for a certain product. These contests and incentive programs bring brand names into the schools along with the promise of such rewards as free pizzas, cash, points towards buying educational equipment, or trips and other prizes. 5) Ads in classroom materials and programs Ads in classroom materials include any commercial messages in magazines or video programming used in school. A perfect example of this type of advertising is Channel One. Channel One is a 12-minute daily news show for students in grades 6 through 12 that includes two minutes of age-appropriate ads for products like jeans and soft drinks. In exchange for airing the program each day at the same time for three years, Channel One gives schools a satellite dish, a cable hookup, a television monitor for each classroom, and an agreement to service the equipment for the three years. While some state school systems had originally said No to Channel One, the company reports to be present in some 350,000 classrooms. So what types of guidelines are set to insure that in-school advertising is done correctly and does not become overly exploited? Those who support the call for guidelines include educational groups such as the Association for Supervision and Curriculum Development, The National Parent Teacher Association, and the National Education Association. The Society of Consumer Affairs Professionals in Business(SOCAP) and Consumers International are two consumer interest groups that have formulated guidelines for sponsored materials. These guidelines suggest that education materials should be accurate, objective, clearly written, nondiscriminatory, and noncommercial. (Karpatkin Holmes) In dealing with the issues of in-school commercialism, Karpatkin Holmes suggest a three-pronged approach that includes: * Reviewing all sponsored materials and activities and holding them to the same standards as other similar items by using the SOCAP guidelines. * Pursuing noncommercial partnerships with businesses and rejecting the notion that it is ethical to bring advertising into the schools to provide materials or funds. * Begin the teaching of media literacy in elementary school, to educate children to be critical readers of advertising, propaganda, and other media messages. Groups that support advertising in schools have very strong arguments to back their case. It seems that there is a large area for investment in advertising in schools. It also appears that if handled correctly, advertising techniques in schools can lead to the raising of an overall helpful, efficient way to fundraise. Although advertising in schools may bring needed increases in funds, it is not without controversy. Many people are opposed to advertising in schools. They feel that children are being exploited for profit because big companies feel students are a captive, impressionable audience. Is there any way to balance the true goals and purposes of advertising in schools? Perhaps the best way is to have each school decide what amount and types of advertising in their schools is acceptable. And although advertising in schools seems to be a great way of obtaining funds for school activities, every school board should definitely be sure they know what they are getting into before signing any contracts with big time corporations. In-school Advertising Grace Farrell Promotional Strategy Dr. Peyton 12/02/02 Bibliography Chaika, Gloria. Education World. 1998 Education World. Consumers Union Education Services(CUES). 1990. Selling Americas Kids: Commercial Pressures on Kids of the 90s. Yonkers, N. Y. Karpatkin, Rhoda, H. and Anita Holmes. 1995. Making schools ad-free zones. Educational Leadership 53(Sep, 1):72-76. McNeal, James U. 1990. Kids as customers. New York: Lexington Books. McNeal, James U. Planning Priorities for Marketing to Children. The Journal of Business Strategy. 1991.

The Presentation of Willy Loman in Death of a Salesman by Arthur Miller

The Presentation of Willy Loman in Death of a Salesman by Arthur Miller Willy Loman is presented as both a tragic hero and an unconscious victim in "Death of a Salesman". "Death of a Salesman" is very much based upon the American Dream, and whether we are slaves or conquerors of this dream. This is an idea that the playwright Arthur Miller has very passionately pursued both through Willy's own eyes, and through his interaction with the different characters in the play. Firstly, the definitions of a hero and a victim very much influence the way that Willy is viewed by the audience. Miller has not used the play to suggest that Willy Loman is an ordinary hero, but more a tragic hero. A tragic hero, simply by definition means that the reader already begins to see Willy in a more sympathetic light. A tragic hero is somebody who cannot forget his past, and so is destroyed by the consequences of his own actions. In order to picture Willy as a victim, again one cannot think of a regular victim, but of an ignorant victim. This would mean that Willy was completely unaware of his role as a victim in the play. It would also imply that Willy was not in control of his own fate. From the beginning of "Death of a Salesman" we see Willy playing the very victimised role of the conformer. Near the end of the first scene, as he speaks to his sons in one of his flashbacks he says: "the man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead." This sounds very much like a typical business ideal, and one cannot help but feel at this stage that Willy is taking on ideas from other people ... ..., because he still thinks that he can solve Biff's problems with money. On the other hand, wrong answers do not, and should not disqualify a man from being a tragic hero. If we see tragic heroes as being those ruled by lust, ambition or jealousy, and fully respect these forces; why not neurotic awareness? In some ways, don't we ourselves live by the rules of Willy Loman - that "liked" is very different to "well-liked"? Every ordinary person is a potential 'watered down' version of Willy. Arthur Miller is neither blaming this solely on society, nor is he presenting a pathetic creature who is the author of his own misfortunes. Bibliography: Miller, Arthur. Death of a Salesman. Literature: An Introduction to Fiction, Poetry, and Drama. Seventh Edition. X.J. Kennedy, and Dana Gioia. New York: Addison Wesley Longman, Inc., 1999

Hemoglobin Model

Hemoglobin model: note the 02 being carried by molecule. Pipe cleaners=subunits Green marsh mellow=iron molecule Yellow marsh mellow=oxygen molecule Orange cards= heme groups (wolfe, 2000)Oxygenated/deoxygenated oxygenated †¢ 02 bound †¢ Bright red †¢ Subunit is in relaxed form †¢ Higher affinity for 02 †¢ Affinity for oxygen is  cooperative, which means  that the affinity for 02  increases with each bound  molecule. ( Ahern & Rajagopal, 2013)Deoxygenated †¢ 02 not bound †¢ Dark red color †¢ In tense form which has lower affinity for oxygen. †¢ When 02 binds to  deoxygenated hemoglobin,  hemoglobin transitions from T  state to R state. This occurs  when 02 binds to iron, it  causes a change in the  subunit. ( Ahern & Rajagopal,  2013)Bohr Effect Hemoglobin has a high affinity for 02 at a high PH, low Co2. Hemoglobin has a lower affinity at a low PH, high Co2.  At a high Co2, low PH hemoglobin is more stable in the T state which decreases its affinity for 02. Oxygen needs to be delivered to the tissues. Tissues have a low PH. Hemoglobin needs to release 02 at low PH. Low PH = low 02 saturation.  ( Wolfe,2000 )Myoglobin: wants to store 02 for when tissues need it. Has a higher affinity than hemoglobin. ( Ahern & Rajagopal, 2013) Hemoglobin: wants to unload 02 in the tissues. Has a lower affinity than myoglobin. ( Ahern & Rajagopal, 2013 )  (Genetic science learning center, 2013)Difference between normal and sickle forms of hemoglobin.Normal and sickle RBC’s at the cellular level.  (Genetic science learning center, 2013)Diseased RBC’s vs. Normal RBC’s Diseased †¢ Have a sickle shape, and are  thick and sticky. Clumps  together in small blood  vessels. †¢ Blocks normal hemoglobin  to deliver 02 to tissues. †¢ Short life span of 10-20 days †¢ Body can not keep up with rbc production leading to  anemia and pain. (Wolfe,  2000)Normal †¢ Round †¢ Doughnut shape †¢ Life span of 120 days (Wolfe, 2000)  (Ahern and Rajagopal, 2013)

Other Forms Of Social Control

All societies impose social control on their citizens to some degree. This type of control allows them to monitor and regulate behavior formally and informally. Key’s to understanding a culture’s system of social control is having a better understanding of the social norms. In large scale society they maintain social control within the legal institutions.There are also two other major controls that exist that many are unaware of. Religion is known to have control over the population, the public and the behavior of all. Whenever a person claims to be a dedicated Christian they must follow certain types of moral codes in order to uphold the personality in the public.Television is another form of social control. This control was noted that television was blocking mostly those individuals from enjoying the life on the outside of their doors. Social control is even in our households. A person wants their household a certain type of way has somewhat of a social control.I am u nder the impression that when a child is growing up they are taught wrong from right, what is good and what is bad. This however is only to prepare them for the real world.The subconscious mind is an outstanding and powerful information processor that can record and replay events that happened in the past. However many individuals become aware of their own subconscious mind when they realize they’re engaged in an undesirable behavior only as a result of someone who has pushed the wrong buttons.

Steroids Essays - Anabolic Steroids, Endocrine System, Sports

Steroids Essays - Anabolic Steroids, Endocrine System, Sports Steroids Drugs have been used in sports almost as long as sports themselves have been around. The ancient Incas discovered that the ashes from burned leaves of the Coca tree gave the people great stores of energy, and made sleep unnecessary for hours or even days, it was later discovered to be the stimulant cocaine. They would take it before long hunts, battles, and even found it useful in ancient sport competitions. It wasn't until 1886 that the first drug-related death in sports occurred. A bicyclist took a mixture of cocaine and heroine, called the speedball, and died from it. Little were the doctors aware the epidemic that would follow in the next century. Anabolic steroids, developed in the 1930's in Europe, are drugs that help to build new body tissue quickly, but with drastic side effects. Anabolic means the ability to promote body growth and repair body tissue. It comes from the Greek word anabolikos meaning constructive. Steroids are basically made up of hormones. One woman training to make the 1984 US women's basketball team used them, her muscles started to bulge, her voice grew deeper, and she even had the beginnings of a mustache. These are all the usual symptoms of anabolic steroids. Steroids were not always used for sports, they started out the same way most drugs did, medicinal purposes. Victims of starvation and severe injury profited from it's ability to build new tissue quickly. They also helped prevent muscle tissue from withering in patients who had just had surgery. Steroids are used to treat Addison's disease. Anabolic steroids are drugs that come from hormones or from combinations of chemicals that achieve the same result as hormones. Hormones may be given to an individual in their natural state, or in a synthetic one. The synthetic state is sometimes more potent than the natural one. Testosterone and progesterone are hormones used in steroids, another kind comes from the adrenal glands, which secrete various necessary bodily chemicals. The stero ids themselves can be taken orally, as tablets or powders, and can also be liquids that are injected into the muscles. The steroids taken by athletes contain testosterone or chemicals that act in similar way to testosterone. Testosterone is found in men and women, but in women it is present in much smaller amounts, mainly because it is produced in the testicles in men. More than one hundred and twenty steroids are based on the hormone testosterone. There are many brand names, such as Durabolin, Winstrol, Pregnyl, and Anavar. Basically anabolic steroids control the bodily functions that are normally under control of the bodies natural testosterone. As well as turning women into men and men into manly men it has a stimulate effect on skeletal muscle mass, some visceral organs, the hemoglobin concentration, and the red blood cell number and mass. Of course, most people take anabolic steroids illegally to stimulate growth in muscle cells. Once a person is born, he/she will not grow anym ore muscle cells throughout their life. So when muscle mass increases it is the individual cells growing in girth to compensate for either an increase in work, or the release of androgen hormones(found in all anabolic steroids.) Exercise alone can stimulate the girth of muscle cells to increase by anywhere from thirty to sixty percent. The presence of androgen hormones allows for even greater growth. Anabolic steroids act like our natural androgen hormones in that they stimulate anabolic metabolism in the muscles. Anabolic metabolism involves the buildup of larger molecules from smaller ones and includes all the constructive processes used to manufacture the substances needed for cellular growth and repair. As a result of steroids stimulating anabolic metabolism, muscles increase in size to a substantially greater size than they would have been if the individual only exercised. Doctors take different views on prescribing steroids. Most dislike the use of them in sports, and some wil l not prescribe them at all for use in sports. They see them as dangerous for healthy individuals, and the taking of drugs to get a winning edge they see as cheating. Others don't like steroids, but will prescribe them, knowing their patient, if not given them by their doctor, will get them from somewhere

Sing Along ABCs Song Version

Sing Along ABCs Song Version Singing the ABC song has long been a favorite way to learn the alphabet in English. This song has the same melody as Twinkle, Twinkle Little Star. Click on the audio symbol to hear the song four times. Just listen the first time, and then try to sing along with song when it repeats. Sing this song often, and you will learn your ABCs quickly, too! Click to listen to the song and sing along! Sing Along Words and Letters A B C D E F G HI J K L M N O PQ R S T U and V W X Y and Z.Now Ive learned my ABCs. Tell me what you think of me! ABCs Pronunciation Guide eh like the open e sound in letee like the long e sound in the word tree A - eh-eeB - beeC - seeD - deeE - eeF - ehfG - jeeH - eh-eetchI - ah-eeJ - jeh-eeK - keh-eeL - ehlM - ehmN - ehnO - o-uP - peeQ - kjewR - arS - ehsT- teeU - you (pronounced like the pronoun you)V - veeX - eksY - why (pronounced like the question word you)Z - zee Practice the ABC Song on your own! More on Learning Correct English Pronunciation Learn how to pronounce English well by learning phonetic symbols. These symbols represent the sound of English words no matter the spelling.   English ConsonantsPronunciation of the Alphabet with Example WordsSpelling Quiz Page

Law Ethics Essay Example | Topics and Well Written Essays - 750 words

Law Ethics - Essay Example Regardless, Title VII's notions have stood up in court, and this means that it has to be acknowledged in the workplace. This is true of the Eatman case, and through further analysis, once can display the fact that UPS's intentions were clearly in the wrong, as Title IV does not allow them to fire on the basis of religious discrimination. Title VII does not allow anyone to be discriminated against on the basis of race, sex, sexual preference, or religion in the workplace. Those who have particularly religious ideals (i.e. certain holidays that must be observed, as in the Jewish faith) cannot be discriminated against by the company on the basis of these ideals. This law has been written to include any standard religious observance and thus needs to be carefully observed and respected by companies. Therefore, if companies are not allowed to discriminate on the basis of religion, they are certainly not able to discriminate against one's choice of dress because of his or her religion. While UPS does have a policy that only UPS hats can be worn on the job, in light of Eatman's known religious preference, an exception should have been made to this rule. Eatman is of the Rastafarian religion and was mandated to wear a turban to cover his dreadlocks; certainly there is no harm in this mandate. Since it was a religious policy , UPS should not have discriminated against this desire, as it is a violation of Title VII to do this.UPS further violated Title VII by actually taking the step of firing Eatman over the situation. This is demonstrating a clear act of discrimination against one of a different religion. The concept of termination is not an acceptable approach in this situation, and it is in clear violation of Title VII. Obviously Eatman had disclosed his religion and his reason for wanting to wear a turban. Since this was a religious preference and because Title VII protects religious preference in the workplace, UPS should have given into the original request. UPS does not have any right to fire somebody on the basis of wearing a turban instead of a hat for his or her religion. Had Eatman demonstrated gross negligence or demonstrated the fact that he could not successfully complete his job,that would have been another item. But the wearing of a turban versus a hat certainly has no bearing on the ove rall job performance. It is acknowledged that UPS has a policy about wearing hats, but again, the fact that this was a religious preference and request should have been considered. Not considering a religious request is a clear violation of Title VII, and UPS has certainly mistreated Eatman and his requests.In order to correct this issue, UPS must first allow Eatman to come back to his job. Since the firing on the basis of the hat policy was discriminatory and unethical, Eatman should be awarded his job. Furthermore, UPS needs to rewrite their business policies in general to make sure that their policies do not allow for any type of discrimination on the basis of race, sex, gender, sexual preference, or religion. UPS, as a company, will need to review all aspects of its policies in order to make sure that they are being fair and ethical as far as the concept of non-discrimination according to Title VII is concerned. This may need to involve all board members or stockholders, and wil l